To celebrate our 5th anniversary in the design industry AJAR has moved to a new showroom, doubling our exhibition space. We can now display twice as much furniture and lighting, providing even more options for your projects and clients. In addition to our new showroom, this year we are delighted to welcome the outdoor brand VONDOM to complement our brands. We are incredibly excited to have them on board, and introduce some of their stylish and personable designs, full of wit and elegance. After these 5 years we have matured and established our place in the Australian design landscape, representing and distributing the best European brands to the local market. In addition, in a few months a new AJAR website design by MUT will be launched.
We are delighted to announce that AJAR has collaborated with MUT to design our new brand identity. MUT is a design studio founded by Alberto Sánchez in 2010. This multidisciplinary team is also a publisher whose values are based upon the principle of emotive design. Since its conception MUT has aimed to experiment with and redefine everyday objects. This unique quality and fresh take on the everyday unites each and every project realised by this enterprising atelier converting MUT into a design icon thanks to its regular presence at design fairs. The future success of this studio is boundless.
Concepto de la nueva identidad de AJAR, por MUT design
"La idea para la nueva identidad de marca de Ajar parte de la creación de un icono cuya inspiración se encuentra en el mundo del interiorismo, concretamente en los muebles. A partir de piezas de mobiliario simplificadas pero reconocibles se conforman las letras. La A muta en pequeños muebles que evocan sillas, vitrinas, estantes, mientras que la J y la R, quizá menos evidentes, se leen o casi se intuyen en el interior de estos iconos. Se ha diseñado una tipografía a medida que aporta exclusividad y personalidad a esta nueva identidad."
New AJAR's identity concept, by MUT design
"The idea for AJAR's new branding comes from the creation of a symbol whose inspiration comes from the interior design industry, in particular from furniture. The letters are formed from simplified but also recognisable shapes of furniture. The letter A mutates into small symbols that evoke chairs, sideboards and shelving whereas the J and R, maybe not so obviously, are read or almost appear within the icons themselves. We have designed a personalised typography which lends exclusivity and personality to the new identity".
The Spanish company Vondom, is an internationally renowned producer of outdoor furniture, lighting, rugs and planters. Vondom is a dynamic company, highly innovative and always attentive to create the perfect equilibrium between design and technology. As a result it offers a series of products with strong characteristics, made of recycable materials and using innovative production methods. The company is collaborating with famous designers like Ramon Esteve who designed numerous Vondom collections. All products are manufactured at the same production facility in Valencia, Spain, and exported worldwide. Vondom is regularly represented in all the important international trade fairs: at the Salone Internazionale del Mobile in Milan, the Maison et Objet in Paris, the Hospitality Design in Las Vegas, the Furniture China in Shanghai, the Habitat in Valencia and many others.